Gucci x Facebook

I designed, modeled, and animated a 3D flower crown to coincide with the launch of Facebook's then-new AR Studio and Gucci's new women's fragrance, Bloom. Dakota Johnson, Hari Nef, and Petra Collins wore the crown as part of the ad campaign. Collaborated closely with Facebook's team as they were developing the software, working within very strict file size and polygon limits. The filter went on to become the most successful beauty filter of 2017 with 5.5 million impressions and was awarded '360-Degree Campaign of the Year' from The Fragrance Foundation. Designed at Smack with animation assistance from their dev team.